Introducing LomoChrome Purple - A Color Negative Film That Yields Infrared Results!

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Ready for the latest Lomographic Film sensation? We have some fantastic news for you! We're excited to introduce you to our latest emulsion - LomoChrome Purple. It's an awesome color negative film which gives naturally infrared results! Limited stock is available for pre-order, in 35mm and 120 formats. Delivery is guaranteed in July 2013 for most countries.

Today, we’re thrilled to give you a first look at our extra-exciting new film, LomoChrome Purple 400!

We know what you are thinking. “Hasn’t Aerochrome production stopped?”; well, as you can see, LomoChrome Purple (35mm and 120) is capable of producing stunning results just like color infrared films; but the great thing is that this is actually a regular color negative film which gives infrared results without the bother of having to use additional filters – This clever film produces these picture-perfect photos totally naturally.

Pre-Order LomoChrome Purple 35mm | Pre-OrderLomoChrome Purple 120

See the majestic difference – the photos shown here are taken with the LomoChrome Purple, followed by a snapshot taken with a regular Color Negative film.

Only limited stock is available for pre-order with a July 2013 delivery guaranteed*. This is the very first batch of this film; pre-order now and you’ll get your hands on it before anyone else. The first batch of films will have a special note to prove you are one of the original LomoChrome photographers – Also, as this will be the very first batch produced, the results of this run could give you unique results compared to when it goes into mass-production! LomoChrome Purple is priced at great value compared to infrared films which are still available.

The Community Favorite

We listened to all the feedback from the Lomography community that this is a type of film you would love and developed LomoChrome Purple based on this. The film is available in both 35mm and 120 formats and will enable you to take beautiful analogue shots with that infrared look we all love for years to come.

We have 4000 rolls of LomoChrome Purple 120 and 3500 rolls of LomoChrome Purple 35mm available for pre-order in the Lomography Online Shop. These rolls are currently only available in bundles so you can treat yourself to a bunch of films at a great price!

This first batch of films will be available for delivery in July 2013*. The reason the film will take a little while to be delivered is that your order will help finance this exciting first production and LomoChrome Purple takes a little bit longer to manufacture than your average emulsion.

The photos you see here are the very first samples we have; we can’t wait to show you more in the coming weeks! Whilst you’re waiting for the latest LomoChrome Purple shots, why not check out some awesome Aerochrome photos to inspire you.

Pre-Order LomoChrome Purple 35mm | Pre-Order LomoChrome Purple 120

Please Note: Your card will be charged when you place your pre-order. By pre-ordering, you will help finance the first production of one of the most exciting Lomographic film launches in history!

*Unfortunately, we can’t guarantee delivery for customers in Brazil and Russia for July 2013

écrit par shhquiet le 2013-01-30 dans #news #lomography-color-negative #35mm #120 #aerochrome #purple #surreal #lomochrome-purple #infrared

117 commentaires

  1. ihave2pillows
    ihave2pillows ·

    That's awesome!

  2. djramsay
    djramsay ·

    CAN NOT WAIT

  3. ucinz
    ucinz ·

    OMG! o____o

  4. bsmart
    bsmart ·

    This actually does looks like a very nice product. I better start saving...

  5. zipper
    zipper ·

    ordered 10 rolls 5 mins ago!

  6. simonh82
    simonh82 ·

    Is it actually infrared or have you just swapped the green colour lay er in the film for a magenta one?

  7. stratski
    stratski ·

    Dammit, LSI! You're making it very hard for me to cut back on my photography expenses...

  8. megaman49
    megaman49 ·

    I didn't know lomography was making their own emulsions. I was under the impression all lomo films were rebranded Fuji or Kodak stock

  9. jerryblack
    jerryblack ·

    Great, super looks . Please Lomography could you do an edition of Color Negative with a better quality for the most demanding tastes? An emulation of Kodak Portra 400 for example. Would be great.

  10. manus21
    manus21 ·

    Very nice film! Looking forward to try it... too bad it's not available in march, for the first few days of spring ;)
    Anyway, great news...hope for a couple of new films this year. Less fancy special edition cameras and more films <3

  11. winterschlaefer
    winterschlaefer ·

    Damn it! This film looks great!

  12. bsmart
    bsmart ·

    How many exposures per 35mm roll? 24 or 36 - it doesn't say. Seems odd that the 120 is more expensive.

  13. jaybees80
    jaybees80 ·

    pre order 5 /35mm , hard to wait july

  14. xbalboax
    xbalboax ·

    Bravo LSI!

  15. aston
    aston ·

    Great!
    Will be hardto wait until july XS

  16. palkina
    palkina ·

    i'm already in love with this film!

  17. guanatos
    guanatos ·

    preordering in 3, 2, 1....

  18. snoop
    snoop ·

    hello!
    yes this is our completely own film, so wait for more surprises and keep the ideas coming in. for now we are happy that we could start with one of the most sought after films to show you what you can expect from the future!
    this is a 36 exposure film
    thanks!

  19. dida
    dida ·

    want!

  20. clownshoes
    clownshoes ·

    :D nice

  21. dreadlockboy
    dreadlockboy ·

    woah :O

  22. istionojr
    istionojr ·

    DOPE!

  23. domo-guy
    domo-guy ·

    nice

  24. nadinadu
    nadinadu ·

    sweeeet! really want me some of thaat ;)

  25. mafiosa
    mafiosa ·

    Amazing!! I can't wait to get my hands on some <3

  26. impaktor
    impaktor ·

    five 35mm 36 exp rolls ordered. Nice.

  27. dollymixture
    dollymixture ·

    Pre-ordered. My cameras will be thanking me, my bank balance not so much ; )

  28. snoop
    snoop ·

    thanks for the orders and thanks for the positive words!
    we appreciate it!

  29. clickiemcpete
    clickiemcpete ·

    Cool, I just ordered 5 rolls of both formats! :)

  30. 4br0k3n3rr0r
    4br0k3n3rr0r ·

    Awesome!

  31. fizzynothing
    fizzynothing ·

    Very nice, better start saving up.

  32. istionojr
    istionojr ·

    I think about the price to result ratio, lomochrome 400 is a pretty good deal.

  33. deepfried_goodness
    deepfried_goodness ·

    But July is so far away. It's all the way in . . . July. Patience is not one of my virtues. Anyone have a time machine I can borrow? Preferably one made out of a Delorean.

  34. danielnegreiros
    danielnegreiros ·

    Does it come to Brazil before 2014?

  35. reiga
    reiga ·

    shittt..this is great stuff

  36. snoop
    snoop ·

    @danielnegreiros: thats our plan! still figuring out the presale situation in brazil. we are always bound by customs and importation issues in brazil. keep an eye open, we will announce this for sure.

  37. vadephotography
    vadephotography ·

    This is gorgeous!!! I can't wait!!!

  38. robotto_dawad
    robotto_dawad ·

    start saving up!

  39. masala27
    masala27 ·

    Placed an order to help fund the adventure. I like they are honest about it. It looks fantastic. How is it developed? Just regular C-41?

  40. keefmarshall
    keefmarshall ·

    Pre-ordered some - always wanted to try Aerochrome but the cost meant I didn't feel confident enough to get the best out of it, and while I'm sure this won't be quite the same, it's along the same lines!

  41. zoezo
    zoezo ·

    do you still need a filter in front of the lens?

  42. chourique
    chourique ·

    :(

  43. mgf
    mgf ·

    amazazing!

  44. tomas_bates
    tomas_bates ·

    @zoezo - No, the film produces these results totally naturally with no need for additional lens filters :-) It is color negative and is developed using regular C-41

  45. simonh82
    simonh82 ·

    @snoop is it actually an infrared sensitive film or just a film with manipulate emulsion layers to give 'IR like' effect. The article doesn't make this clear. If it is really IR film, that is amazing. If not please let us know before we put our money down.

  46. zoezo
    zoezo ·

    cool

  47. carsten-schmitt
    carsten-schmitt ·

    I have the same question as @simonh82. Is it a really IR film, e.g. having a filter layer on the film material?
    Comparing it to Aerochrome I am not convinced. This one seems to turn all green into a purple-ish colour, whereas Aerochrome would only do that to greens stemming from chlorophyl. I mean, that was the main purpose of that film: Showing that enemy thank with its green paint under the green bushes or trees. ;-)
    Don't get me wrong: I think "Purple" looks very cool but I would prefer some more transparency and less vagueness in the description of this film

  48. snoop
    snoop ·

    @carsten-schmitt : it is not an IR film, it is a color negative film where we shifted colors. so you won't need any additional filters. sorry, this is maybe not clear enough in this article but is communicated in the newsletter and the shop.

  49. snoop
    snoop ·

    also this was the feedback we got, that people would rather have an easy to use film where you dont have to use filters, etc.. to achieve these results, and this was our mission.

  50. simonh82
    simonh82 ·

    Thanks for the clarification.

  51. saidseni
    saidseni ·

    Must agree with @carsten-schmitt and @simonh82. I really want to feel excited about this but I'm not sure if there is a reason for that... Anyway, it is great to know Lomography is producing films, congrats!! And of course, I'll have to try this one! :D

  52. saidseni
    saidseni ·

    ...what?! No cute 3 packs? Hmmmm... who was saying it was not expensive?! @sorrilha, let's split it?! ;)

  53. meatoyz1
    meatoyz1 ·

    Whether it is a faux-IR film or not is, to me, not really important. What is more important and impressive to me is that Lomography Society is constantly developing new stuff for us enthusiasts and not just reselling or rebranding past emulsions. Thanks Lomography! :) I pre-ordered 15 rolls and hopefully it will be available before my bday on the 6th of July haha!

  54. saidseni
    saidseni ·

    @snoop: I only saw your comment after I post mine, thanks for clarifying. :)

  55. original_j2
    original_j2 ·

    Wow. $10 a roll.
    ...what a bargain.

  56. saidseni
    saidseni ·

    What a bargain? This is when I feel what means to be Portuguese these days... 9.40€ a 35mm roll and 11.30€ 120 roll is very expensive to my standards!! Gonna buy it anyway... but it is expensive! :P

  57. original_j2
    original_j2 ·

    @saidseni
    That was sarcasm.
    It's a cool product, but too expensive.

  58. carsten-schmitt
    carsten-schmitt ·

    @snoop: Thanks for the clarification. No matter what an impressive looking film and great job to bring a new film to the market in these days!

  59. saidseni
    saidseni ·

    ...AND I CAN'T USE PIGGIES?!?! Really, we can't use piggies?

  60. saidseni
    saidseni ·

    @original_j2: Ahahah, thanks, I thought it was for real! Feel better now! ;)

  61. scarletmind
    scarletmind ·

    i want it!!

  62. bloomchen
    bloomchen ·

    looks nice but to be honest: i usually don´t buy rolls for more than 10€. i would maybe for a single roll. 120 is really expensive. close to polaroid.

  63. saidseni
    saidseni ·

    @bloomchen: Agree!! @snoop: We can't use piggies do buy the new film?

  64. adash
    adash ·

    @saidseni it is still 1/5 of what expired rolls of aerochrome are worth now. The reason I never shot Aerochrome - I can't afford it! Now for the price of one roll of expired Aerochrome, I can get five rolls of this pure awesomeness! AND it is 400ASA, fresh, which means I can expose it in whatever plastic camera I decide!
    @snoop @tomas_bates I hope you understand how HUGE this is! I am very happy to see you do something that hasn't been done in years: Develop a new film emulsion!

  65. saidseni
    saidseni ·

    @adash: Yes, but this is not infrared, it just tries to achieve the similar results, which is nice too! I also thought of my plastic cameras but they will have to wait soooo long...! Anyway, a fresh new emulsion is just great so congrats to LSI again! :) Still, no piggies? :/

  66. adash
    adash ·

    @saidseni Yep, no IR, but that's a great start! I hope that at some point @lomography will come up with a real IR sensitive layer in such a film and we shall all go to Lomography paradise.
    No piggies indeed, but my credit card was so excited it jumped straight out of the wallet when she saw the mind-blowing samples!

  67. roxanneross
    roxanneross ·

    i think this is a nice start :) a bit expensive, but interesting. i'll wait for the mass production to see more results, but i want to try it! i hope this is the beginning of a new series of lomography films! every day i feel that film-wise there's less and less readily available to experiment with!

  68. ditchbitch
    ditchbitch ·

    I'd like to try these kodak slide inrared films, but it's doesn't make any sense here, in Russia. It's very hard even to process it, not to mention that film in package will be completely light-leaked by scanners at customs. So, clearly it's not a real infrared film, but it's nice alternative to it - judging by colors and no need to use special filters. Really wanna try it, can't wait to get my hands on it )

  69. bloomchen
    bloomchen ·

    @saidseni yes, using piggies with it would be nice. don´t get me wrong @LSI we are - and you now that - yearning for new stuff. more than ever i guess with kodak going down south. it looks really great i must say and because it´s so expensive i´m kinda torn between 120 and 35mm. i mean 35 is more bang for the buck but i hardly shoot 35mm. i´m on 120 but this is really a price that is not in my budget. including developing it´s 1€ per pic. 35mm is about 1/3 of it.

  70. stouf
    stouf ·

    Super!

  71. gemmasphotos
    gemmasphotos ·

    I WANT! :O it looks so prettyyyyy! :D

  72. mczoum
    mczoum ·

    So expensive and have many other fun hobbies to spend this money.
    I prefer to shoot with my tungsten films stock it is still my favourite by far

  73. crevans27
    crevans27 ·

    Five rolls bought! Exciting!

  74. megaman49
    megaman49 ·

    I'm ordering some on payday and can't wait.....If lomography could make a true color infrared film and high speed tungsten i think i would be set (ok maybe a really fine grain b&w too like tech pan or adox cms too). i'm pretty excited though...aerochrome is crazy expensive in the rare instances you can find it.

  75. seyma
    seyma ·

    adorable!

  76. happytea
    happytea ·

    *Unfortunately, we can’t guarantee delivery for customers in Brazil and Russia for July 2013
    :'(

  77. sehrgut
    sehrgut ·

    Will Lomography consider producing an IR-sensitive film? Not to dismiss the work that goes into bringing a new emulsion online production-wise, but engineering-wise this is simply a matter of mismatching sensitizers with dye couplers in the emulsion layers. An IR-sensitive colour film would be amazing.

  78. kschraer
    kschraer ·

    Any chance of buying just 1 or 2 rolls at a time?

  79. isaybleh
    isaybleh ·

    Just bought the five pack. I see a purple paradise in my future!

  80. yokekei
    yokekei ·

    Great job LSI, keep films alive. Just place my order, I just can't wait for it. Between, @snoop may I know how to change my shipping address later ? Thanks

  81. boredbone
    boredbone ·

    so cool! i want.

  82. sailsailboy
    sailsailboy ·

    that is amazing!!
    a little bit expensive

  83. foodeanz
    foodeanz ·

    What happen to Lomography Tungsten Film? Its kinda hard to get it now days...

  84. tomkiddo
    tomkiddo ·

    WOW!!

  85. guitarleo
    guitarleo ·

    this is awesome, really great product!!

  86. quaisoir
    quaisoir ·

    WOWOWOWOWOW!!!!should i pre order???hmmm....

  87. mojo_lomo
    mojo_lomo ·

    cool film!!! yeah

  88. grad
    grad ·

    Good news!

  89. minna1608
    minna1608 ·

    großartig...ich freu mich.

  90. jetnz81
    jetnz81 ·

    cant wait to grab this kind awesome film >,< no more filter to do it anymore~Yahoooo

  91. lomonesia
    lomonesia ·

    the effect it's looks like an instragam effect.Can't wait!! >,<

  92. paappraiser
    paappraiser ·

    I love the color swaps !!! I wonder how this is chemically done? I would love to know!!!!! Great product LSI

  93. aurelie1991
    aurelie1991 ·

    So excited for the new purple world that I had to share it right away: chancediscovery.blogspot.de/2013/01/purple-rain.html

  94. jawknee
    jawknee ·

    Curious how portraits would turn out! Can't wait to try it out!

  95. jessmariah
    jessmariah ·

    Lomography are geniuses, this isn't even a want. It's a NEED.

  96. megzeazez
    megzeazez ·

    The US online shop says "product unavailable" for the 35 mm roll options...is the pre-order sold out already? I really wanted to get my hands on some but had to wait until I got paid today...

  97. megzeazez
    megzeazez ·

    Never mind...I found my answer! I'll have to grab some 120 rolls for my Lubitel I suppose.

  98. snoop
    snoop ·

    yes sorry we are sold out of the 35mm film now! we do have some 120 film left, but it is also going fast!

  99. snoop
    snoop ·

    also keep your ideas coming concerning film and what you would like to see. we are just getting started here!

  100. shoujoai
    shoujoai ·

    Nice! Too bad I can't use piggies for it, ran out of money after I'm just back from holidays ^_^

  101. yokekei
    yokekei ·

    Hello~ may I know how to update my shipping address for this pre-order?

  102. charlize
    charlize ·

    About: "Introducing LomoChrome Purple - A Color Negative Film That Yields Infrared Results!":
    THIS FILM HAS NOTHING TO DO WITH INFRARED PHOTOGRAPHY.

  103. angela_savia
    angela_savia ·

    simply AMAZING!!!

  104. lexceelexx
    lexceelexx ·

    So the 35mm is all out? Bummer.. This film is amazingly beautiful. I guess I'll just have to wait until you guys get more.. I imagine that will be forever!

  105. shutterlust
    shutterlust ·

    wow, this film is awesome. Must try it as soon as it's availabe again :)

  106. awkward-otter
    awkward-otter ·

    Saving up for when it comes back! I love what it does to blues.

  107. ityllux
    ityllux ·

    Are you sold out of the 120 film too? The link to preorder is broken.

  108. leicat
    leicat ·

    when is it going to be avaible again!!?!¡

  109. brandywine
    brandywine ·

    Does anyone know when its supposed to get shipped out? I ordered several rolls when they first started promoting it back in February and since they're extremely unreliable when keeping up with their backordered items (I have yet to receive 3 different types of film I've ordered in the past 2 years due to lomo having to "back order" them although they still have it available online) and so it worries that me that they'll forget I've dropped some money into this thing and not give me film for it!!

  110. akula
    akula ·

    Prince would approve of this film

  111. impaktor
    impaktor ·

    @snoop About film we like to see: there's no "true BW IR" anymore since EFKE or KODAK have gone out of production. And a color IR like Aerochrome would be so awesome.

    @brandywine I also ordered the first back and I'm still violently awaiting shipment.

  112. impaktor
    impaktor ·

    @brandywine Sorry, spelling, should be: "I also ordered the first batch and I'm still violently awaiting shipment."

  113. john341264
    john341264 ·

    Hi I revived my lomochrome purple today but there is no special note with them as you said there would be in the passage above 😞

  114. yokekei
    yokekei ·

    hello~I had received the films. may I know what & where is the "special note" to prove first batch buyer/photographer? Thanks

  115. mok
    mok ·

    @yokekei. I believe the note will appear on the negatives themselves. Probably near the sprocket holes.

  116. john-vaglica-50
    john-vaglica-50 ·

    Dropped cash for this film when it was announced. "Guaranteed July Shipping" not true in my case. It's now mid-August! Where's my film?

  117. dayday95
    dayday95 ·

    Just got these lovely canisters of incredible coated plastic film. Can't wait to test them out. Any chance it will be available in the Lomography Gallery store worldwide - perhaps with a reduced price? Don't get me wrong it's already a bargain to be able to get this film at the price it already is, but it would be amazing if it could be even more affordable!

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